Threads is an American social media platform and social networking service owned and operated by Meta Platforms.
The app gives users the capability to put up and proportion textual content, photographs, and films, in addition to engaging with other users' posts thru replies, reposts, and likes.
Closely linked to the Meta platform Instagram and additionally requires users to both have an Instagram account and use Threads under the same Instagram handle.
Threads functionality is similar to Twitter and has further been described as a "Twitter killer".
[6] The application is available on iOS and Android devices with full functionality, while the web version offers limited functionality.
It gained 100 million users within its first five days, surpassing the record previously set by ChatGPT.[7][8][9]
After Elon Musk's acquisition of Twitter in October 2022, Meta employees explored the concept of introducing text-based functionality to Instagram.
This feature, known as Instagram Notes, was rolled out in December 2022.
[10] The company subsequently began developing a separate app focused on text-based posts.
Development on Threads—internally known as "Project 92"—commenced in January 2023, with the platform officially launching on July 5, 2023.